TEXT_Rue du Général de Gaulle, the historic main thoroughfare through Marlenheim, was a typically busy important regional road. Now, the completion of a southern ring road offers the municipality the opportunity to remain dynamic and commercially active through the development of a project based on the positive integration of this transverse route with local uses.
Our project responds to two challenges:
- A local challenge: the creation of a centre capable of re-establishing the unity of a village which was cut in two for the past few decades and of integrating the various village facilities. The focus of this task is the main square which houses both the symbols of local identity (town hall, the vernacular building style) and collective uses (markets, public festivities).
- A wider challenge : how to continue to attract passing shoppers and tourists and how to encourage them to drive to the heart of the village by providing smooth-flowing streets and making them want to stop. This functional objective has implications for the wider regional transport plan.
Hence, our project seeks to communicate the folkloric dimension of the village and to support the development of tourism and of the attractiveness of the village by promoting a contemporary quality of life based on the respect for a range of uses, local economic dynamism and a sense of belonging to the region.
Reorganisation of the main street through Marlenheim, Marlenheim, 2011
- PROGRAMME _ redesign of the former trunk road and main road through the village _ redesign of the main square _ € 4.6m (including tax)
- LOCATION_ Marlenheim
- SURFACE AREA_3.7ha
- COUT_4.6 M€ TTC
- CLIENT_ Municipalities of the Porte du Vignoble
- DESIGNER_ agence Patrick Chavannes
- ROLE _ Public project management: design and execution
- COLLABORATORS_lighting concept_Iris Conseil